Each and every member of our staff is carefully hand-selected. We all share the same common dedication and goals of providing superior products and services. Each employee is as important as the other, and together, we make up a team of hard-working professionals whose sole purpose it to satisfy our clients.
Veronica Esparza, President& CEO - Veronica has an amazing life story to tell. She came to this country when she was only 16 years old when she arrived to this country as a visitor, with no work skills and did not speak English. Clearly, she had some challenges ahead!
BUT… Veronica had a dream. A VERY BIG DREAM. She worked long hard hours in jobs ranging from cleaning homes, to hotel restaurants and later, lab assistant technician. All the while, she had a dream of becoming a caterer. She has always loved to cook and plan events. Planning her own wedding only inspired her more. Six years ago her dream came true, but not without more obstacles. She purchased a small restaurant downtown San Antonio using a credit card. From this humble start, Veronica put her vision to play.
The first event she ever catered was for 500 guests! Her second year after being business, she was awarded the UTHSC cafeteria contract at Texas Research Park, and with it came with a state of the art catering equipment . She attributes a lot of her success to The University for allowing her to market herself and her catering business, Absolutely Delicious Catering. The University taught her three things. The first was to be dependable, second consistency and third not to get comfortable and overlook the little things. “The University taught me to live on my toes,” says Esparza. Veronica’s marketing technique is to retain clients by under promoting and over delivering the best quality service and product.
As owner of Absolutely Delicious Catering, Veronica Esparza was honored with Caterer of the Year Award from local chapter of NACE (National Association of Catering Executives). This prestigious award confirms her wonderful work ethic, and NACE continues to play a big role for her and her staff to provide ongoing education.
Veronica gives her staff credit saying, “We are nothing without our employees.” She takes care of the inside of the house before the outside. There is little doubt why there is minimal turnover at Absolutely Delicious Catering.
“You will never know where you are going, if you don’t know where you have been”, says Veronica.
Talking with Veronica Esparza is an absolute delight. If I were to describe Veronica Esparza in one word, it would be INSPIRATIONAL. Now you know Veronica’s Secret.